Nurture Sequence: What, Why & When?

Okay, so you have decided to add an opt in option into your marketing strategy in order to grab email addresses from your audience. But, what do you do with them?

For this article, we are going to talk about email marketing and more importantly, establishing a nurture sequence and why it is important to get one set up. 

First things first, let’s explain what a nurture sequence is.

What is a Nurture Sequence?

Email marketing and more specifically, a nurture sequence, is a set of emails designed to build a connection with your audience. It is all about building a relationship and giving your followers, what feels like to them, great value!

Most importantly, a nurture sequence is not a ‘me show’. It should be designed to help your audience and discuss ways in which you can make their live better. 

Letting them understand your story is great, but it needs to be directed in a way that you emphasize how you can help and serve them reach their goal.

A great tip is to remember the ‘so what’ statement. Always think, what’s the ‘so what’ factor of the information you are telling them?

Why do you need a Nurture Sequence?

Email marketing and more specifically, a nurture sequence, is a set up emails designed to build a connection with your audience. It is all about building a relationship and giving your followers, what feels like to them, great value!

Most importantly, a nurture sequence is not a ‘me show’. It should be designed to help your audience and discuss ways in which you can make their live better. Letting them understand your story is great, but it needs to be directed in a way that you emphasize how you can help and serve them reach their goal.

A great tip is to remember the ‘so what’ statement. Always think, what’s the ‘so what’ factor of the information you are telling them?

When do you start a Nurture Sequence?

You should start your nurture sequence as soon as your audience or followers receive your opt in bonus.

Sending a follow up email is a great way of establishing connection with your audience. It’s also a great way of seeking feedback for your opt in and whether they are interested in purchasing further products or services from your business. 

If you send a personalized email, for example, addressing them by their name, it again adds a personal touch and really connects with the reader.